How to Create Products That Grow with Their Users

Planned obsolescence has generated reliable revenue streams, but at a devastating cost: increased environmental waste, eroded customer trust, and missed opportunities for deeper customer relationships. As sustainability concerns grow and customer loyalty becomes more vital, many executives are asking: How do you get rid of planned obsolescence and design products that grow? The answer lies in understanding how innovative companies are already making this transition. Adobe’s Project Primrose offers a masterclass in PTG development, showing how organizations can evolve from one-off products to scalable solutions that grow with user needs.