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It’s been a wild year for the ad industry, with disruptions coming from everywhere: the culture war, politics, and gen AI. Those topics appeared heavily in the top 10 stories that were most popular with ADWEEK readers in 2024.
Here they are:
10. Comcast, Disney and IBM are among the Advertisers Returning to X after Ad Freeze
A few years into a love-hate-understand-hate-type relationship with X, a handful of ads started to catch up, ADWEEK’s Trishla Ostwal reported in November.
With the heavy influence of X owner Elon Musk in the incoming Trump administration, the stage is set for even more brands to flood back.
9. Amazon’s Multi-Billion Media Account Goes to OMG and WPP
Amazon’s large media account was the first prize of the year, and ADWEEK Bill Bradley and Kyle O’Brien made the news that it was awarded to Omnicom’s OMG in the Americas, and WPP in APAC and EMEA.
IPG’s bespoke Amazon agency, Rufus, had previously owned the account. IPG, however, continued to be Amazon’s global media partner for Amazon Web Services, Amazon Business and Amazon Ads. Of course, if all goes as planned, IPG will also be folded into Omnicom.
