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Bitcoin can find support across America’s political divide when framed through the lens of each party’s core beliefs, according to a new report released Thursday by the BTC Policy Institute.
Key tips:
- Bitcoin gains support across party lines when the messaging aligns with each group’s core values.
- Democrats respond to narratives of financial inclusion, while Republicans and Independents favor themes of energy stability and freedom of transactions.
- Independents are the most likely to own Bitcoin.
The study is based on survey data collected in June 2025 from polling firm Cygnal, analyzing how Democrats, Republicans and Independents respond to the different narratives surrounding Bitcoin.
Study Finds Bitcoin Messaging Splits Long Party Values
The results show that Democrats resonate more with messaging related to financial inclusion, particularly Bitcoin’s ability to expand access for underserved communities.
Republicans and Independents, meanwhile, strongly responded to the arguments that highlight the stability of the energy network from Bitcoin mining and the right to transactions without government interference.
Despite the contrasting motivations, the report found a surprising trend. Independents are twice as likely as Republicans to own Bitcoin, and more than five times as likely as Democrats.
The findings come at a time when digital assets have taken on a greater role in US politics. Bitcoin has been positioned by the Trump administration as a driver of financial innovation in 2025, a shift from the more cautious stance seen under the previous administration.
However, the report emphasizes that Bitcoin itself is politically neutral, operating only on code rather than party identity. The polarization, the institute argues, comes from the way Bitcoin is framed rather than what it is.
The BTC Policy Institute argues that pro-Bitcoin decision-makers should change their approach to focus less on investment upside and more on how Bitcoin aligns with voters’ values.
“Advocacy initiatives must prioritize value-based messaging over appeals to personal financial gain,” the report says.
The institute says that Bitcoin can appeal across parties when it is framed by shared values ​​such as financial inclusion, protection from authoritarian control and sustainable technological innovation.
These narratives, he says, could help build bipartisan support for legislation like the proposed Strategic Bitcoin Reserve, while reducing polarized reactions to crypto politics.
“Decision makers from across the aisle can leverage these insights to advance legislation that appeals to voters’ shared values ​​of financial freedom and democracy,” the report concludes.
CFTC’s Caroline Pham declares end to regulatory ‘Turf War’ with SEC
In September, CFTC Commissioner Caroline Pham declared an official end to the long-running “turf war” between the CFTC and the SEC over crypto and financial market oversight.
Speaking at a joint SEC-CFTC roundtable on Monday, Pham described the partnership as a “new day,” marking a historic shift toward unified regulatory efforts.
The event, held on September 29, brought together key industry figures such as Polymarket’s Shayne Coplan, Kraken co-CEO Arjun Sethi, and Kalshi co-founder Tarek Mansour, who discussed the next phase of regulatory harmonization between the two agencies.
Pham emphasized the need for cooperation to enhance market efficiency and innovation.
“Our financial markets are fueling America’s growth,” Pham said, adding that regulators must work together to eliminate friction that hinders economic potential.
“Working together, we can bring real value to our markets and to the American people.”
