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Future Holdings AG, a Zurich-based bitcoin treasury firm led by Adam Back, has raised $35 million to expand its institutional-focused Bitcoin operations, a move that comes as the market faces new volatility and investor caution.
The company, known as Future, announced has secured 28 million Swiss francs (about $35 million) in a funding round led by Fulgur Ventures, Nakamoto and TOBAM.
The company is building a budget-driven model for the institutional management of the Bitcoin treasury, with the aim of uniting traditional finance with the digital asset economy.

Future leadership includes industry veterans such as Syz Capital President Richard Byworth, CEO Sebastien Hess, and Bitcoin pioneer Adam Back, the creator of Hashcash, the cryptographic proof-of-work system that inspired Bitcoin’s mining mechanism.
In particular, the company’s operations cover four main areas, such as Bitcoin treasury management, institutional analysis, secure infrastructure and advisory services.
Additionally, their strategy is built around giving institutions disciplined exposure to Bitcoin while ensuring compliance and operational resilience.
Byworth said Switzerland’s stable financial conditions make it an ideal base for an institutional Bitcoin treasury company, citing the “base rate of 0% and the yield of 0.12% on ten-year bonds.”
He described the investment as a reflection of growing institutional confidence in Bitcoin amid global macro uncertainty.
In May, Adam believes that Bitcoin is significantly undervalued and could rise to between $500,000 and $1 million per coin during the current market cycle.
The announcement comes at a volatile time for the broader crypto market. Bitcoin fell below $99,000 on Tuesday, briefly touching lows around $98,900 before rebounding to $101,800.
The drop marked its weakest level since June and caught the attention of analysts after it fell below its 365-day moving average, a level some see as a key macro indicator of a trend reversal.
Julio Moreno, Head of Research at CryptoQuant, noticed that the last time Bitcoin violated this indicator was during the beginning of the 2022 bear market.
Despite the pullback, data on the chain suggests that accumulation among long-term holders remains strong.
Second to CryptoQuant contributor Darkfost, accumulator wallets, addresses that only buy and never sell, added a record 375,000 BTC in the past month, including 50,000 BTC during the last price dip.
He said the trend, which has doubled the average monthly accumulation since September, indicates a renewed interest among institutional and long-term investors.
ETFs have also played a role in supporting inflows. Although US spot Bitcoin exchange-trading funds recorded more than $500 million in net outflows on Tuesday, the largest fund, BlackRock’s iShares Bitcoin Trust (IBIT), remained flat, signaling continued institutional positioning rather than a full retreat.
Some traders have called for calm, suggesting that the correction is within historical norms. Data from Glassnode shows Bitcoin’s drawdown since the October peak is about 21%, consistent with previous cycles.

Analysts say the move remains “within normal parameters,” with no signs yet of a structural break.
Meanwhile, notable activity in the chain by large holders has sparked debate about short-term pressure.
Portfolios linked to the whale nickname “1011short”, known for profitable short positions in past market swings, transferred about 13,000 BTC (worth about $1.48 billion) to Kraken since October 1.
Another early adopter, Owen Gunden, transferred 3,265 BTC (worth $364.5 million) to the same exchange in late October. While these transfers do not confirm immediate selling, they often precede trading activity and increased volatility.
Meanwhile, other corporate holders of Bitcoin are taking defensive steps. Paris-based semiconductor company Sequans Communications sold almost 970 BTC, about a third of his staketo repay the debt and stabilize its balance sheet.