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It is common for companies to invest in new technology and then, a year later, wonder why they are not getting anything out of it. Sometimes it’s the Jane Fonda effect: “I’ll get in shape if I buy an exercise…
Partnership unlocks new opportunities to leverage retail media budgets with SKU-level purchase data to measure and optimize downstream impact of influencer campaigns Buttonthe leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. The…
Investment in AI drives competitive advantage and innovation, they say Dedicated AI leadership accelerates organizational efficiency Business leaders see AI as a long-term asset AI is reshaping the business landscape, and companies investing in AI are likely to reap substantial…
Have you ever wondered why BuzzFeed article headlines look so outrageous? For years, BuzzFeed has been synonymous with an Internet staple called “clickbait,” a style of headlines and featured images that… Source link
In a recent presentation to students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their use of artificial intelligence beyond stereotypical applications such as homework and social media. I started the discussion by asking: Can…
BRUSSELS, BELGIUM – September 18, 2024 –IAB Europe and IAB today announced the collaborative release of the industry’s first definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until November 1, 2024, were…
Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we’ll explore how to engage your ideal audience with LinkedIn video. Transformation Story:…
“Advertisers are looking for more end-to-end end-to-end access, working with a smaller set of DSP partners, thinking about how to connect all the touch points and be more personal, to customize that message. All paths must be unified so that…
Children are not only hungry in a new campaign for Wonderful halosthey are downright vindictive and borderline murderous. That’s because his parents cleaned all the sweet mandarin oranges like candy in the house, leaving him with low blood sugar and…
Connections: Sports Edition is a new version of the popular New York Times word game which seeks to test the knowledge of sports fans. Just like the original Connectionsthe game is all about finding the “common threads between the words”.…
