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Company Behind XRP Launches Ripple Prime - news.adtechsolutions Company Behind XRP Launches Ripple Prime - news.adtechsolutions

Company Behind XRP Launches Ripple Prime



Ripple has launched its first digital brokerage for US institutional clients, marking a major step in its expansion into broader financial services after acquiring leading multi-asset broker Hidden Road earlier this year, the company said in a statement. press release Monday.

The new platform, Ripple Prime now enables spot over-the-counter (OTC) trading for dozens of major digital assets, including XRP and Ripple’s stablecoin RLUSD, as part of an integrated suite that also includes derivatives, swaps, fixed income and currency products.

“The launch of OTC spot execution capabilities complements our existing suite of OTC derivatives and digital asset clearing services and positions us to provide US institutions with a comprehensive offering to meet their trading needs,” said Michael Higgins, international CEO of Ripple Prime, in the release.

Ripple completed the acquisition of Hidden Road in October 2025, combining its regulatory licenses with Hidden Road’s first brokerage infrastructure.

The move allows US clients to cross-margin OTC spot positions alongside CME-listed swaps and futures and options, giving institutions more flexibility in managing their digital asset portfolios.

The expansion comes as Ripple continues to deepen its institutional crypto services, which now span payments, custody and trading. Ripple Prime joins Ripple Payments, which uses blockchain technology to facilitate cross-border transactions, and Ripple Custody, a secure storage platform for digital assets.

Ripple’s native crypto assets, XRP and RLUSD, are integrated into these offerings to enhance liquidity and simplify settlement for institutional participants.

Ripple’s XRP token was 4% lower at press time, trading around $2,425.

Read more: Ripple Prime is the Fintech Firm’s One-Stop Institutional Trading and Funding Desk





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