FreeCast Unveils Zer0Gap, Offering 100% Ad Fill with Next Generation Programmatic Platform

FreeCast announces the next piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises 100% ad fill rates. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers, maximizing content monetization potential and delivering some of the most targeted and thus most valuable advertising in the industry. Currently in a pilot program for QA testing, FreeCast’s Zer0Gap programmatic platform will officially launch on January 20th.

As a streaming aggregator, FreeCast has a unique bird’s-eye view of consumer media behavior, and that proprietary first-party audience data fuels a hyper-targeted advertising approach. Leveraging data-driven insights, FreeCast is able to target ads at the household level, moving beyond impression-based advertising to a system that connects businesses with likely customers, with lead and conversion rates higher. FreeCast’s investors include several major national advertisers, giving the company prime access to millions of dollars in ad spending moving from traditional TV to streaming.

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For programmers, FreeCast’s ad technology can immediately boost revenue generated by ad-supported content. The company’s data and precision targeting enable higher ad rates, while its relationship with advertisers and ad platforms enable 100% ad fill rates. This not only maximizes the revenue potential of the content, while the viewer benefits from more relevant advertisements and without spaces or “dead air”, which are common in other streaming platforms.

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FreeCast CEO William Mobley explained the evolution from traditional advertising: “In the past, advertising was a numbers game, and TV was king because spots on national networks or cable channels guaranteed millions of viewers eyeballs on a commercial. But what we’re launching now is a paradigm shift, it’s no longer about impressions and putting big numbers in a funnel. We’re allowing advertisers to target specific families, and really reach them ideal customers, no a demographic segment or an audience. It’s a massive value for the advertiser, and it’s a better experience for the audience it serves as well.”