Google On Diluting SEO Impact Through Anchor Text Overuse

Google’s John Mueller answered the question of internal navigation on the site where SEO was concerned about diluting the ranking capabilities for the phrase keyword using the same anchor text in four sections on the entire website on the entire website.

Link to four navigation areas

The person who asked the question had a client who had four navigation areas with connections throughout the place. One of the connections is repeated in each of the four navigation areas, using the exact same anchor text. The concern is that the use of these phrases several times throughout the web site could seem exaggerated.

Roots why SEO cares for excessive use of the text of the anchor

In the SEO -and long -standing concern for excessive use of the text of the anchor. The original reason for this concern, the root of this is that the excessive use of the inner text of the anchor could be considered as communicating with the intention of manipulating search engines. This concern was created in 2005 due to Google’s announced use of a statistical analysis that can identify unnatural connection patterns.

Over the years, this concern has developed in concern about the “dilution” of the impact of the text of the anchor, which has no foundation in anything Google said, although Google has been recorded to dampen connections throughout the place.

In the past, Google has made it known that he divides the page into his components such as the heading section (where the logo is), navigation throughout the website, the side strips, the main content, the navigation in accordance with the content, advertising and the base.

We know that Google has been doing this from at least 2004 (Googler confirmed to me at the search event) and definitely around 2006 when Google muffled the effect of external connections on the site and internal connections throughout the website, so that the links are calculated only as one connection, not with the whole power of 2,000 or any number of connections.

Returning in that day people were selling ties to the whole page at the top, because they said they used the whole Pagerank power of place. Thus, Google announced that these relationships would be muted for internal connections, and Google began to recognize paid connections and block Pagerank from the transfer.

We could see the power of connections throughout the web site through Google’s tool browser tape containing the Pagerank meter, so when the change occurred, we were able to confirm this effect on the toolbar and on the ladder.

Because of this, the connections in the whole place no longer moved. It has nothing to do with dilution.

Connections and dilution throughout the 2025 web site

Today we find SEO who cares that the textual connection to anchor is “diluted” throughout the web site.

SO, IF We Already Know That Google Recognizes Sidebars, Menus and Footers and Separates Them Out The Main Content and We Know That Go Google Doesn’t Count A Sitewide Link As a Multiple But Rather Counts Its As if On One Existed Page ANSWER TO THAT PROSON’S Question, Which is that no, it’s not Going to be a big deal becausa it’s a navigational sitewide link, Which is not meaningful osther than to tell Google That it’s an important Page for the Site.

The navigation connection on the entire website is important, but it is not the same as a contextual connection within the content. The contextual connection has meaning, it is meaningful, because he says something is about the picture. One is not better than the other, they are just different types of connections.

This is a question that SEO has asked:

Hey
@Johnmu.com
The client has 4 NAV. The main menu, the connections to the base, the side strips and the related pages of the mini-name in the posts. Not for SEO, but they doubled the inner connection profile to a key page at one anchor.

Is there a risk of resolving the ability to rank and keyword with “excessive use”?

Someone else answered the question of a link to an article of the search engine magazine related to a site containing connections to each page of the entire website, which is a completely different situation. It is a type of architecture of the old time, called flat architecture. SEO created it for the purpose of spreading Pageranka on all pages of the site to help everyone.

Google’s John Mueller responded by commenting on that structure of a flat page and an answer to the request that SEO set up:

“I think (last year) is more about a web site connecting from all pages with all pages, where you lose the context of how the pages sit on the site. I think it’s not your situation. Having 4 identical connections on the page on another page seems okay and usual, I wouldn’t care about it.”

A lot of multiplication

Seo replied that duplicated content along the side strips of HTML, not “navigation” and were worried that it had introduced a lot of multiplication.

Wrote:

“Its 4 duplicated NAV on each site of the site, semantic side tape and related pages are not NAVS, they are html, lists of structured relationships so much multiplication of imo”

I think Mueller’s response is still applied. It doesn’t matter if they are semantic side strips and related pages. What is important is that they are not the main content, to which Google is focused.

Google’s Martin Splitt got into details about this four years ago, where he spoke of about Note on the central part.

Martin tells how to identify related connections with content and other things that are not the main content:

“And there is this other thing, which seems to be connected to related products, but is not really part of the central part. It is not really the main content here. These seem to be additional things.

And there is like a bunch of boilers or: “Hey, we realized that the menu looks quite the same on all these pages and lists.”

So the answer to SEO is that it doesn’t matter if these connections are on the sidebar or menu navigation or related relationships. Google identifies it as not the main content and for the needs of the website analysis, it leaves it aside. Google does not care if things will appear on the whole website, this is not the main content.

Read Original discussion on the bluesky.

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