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Nature, the greatest of beauty latiner in Latin America, it is willing to launch a major mark of new record record in the American record.
David Won the nature Account the nature Account to December after an competitive review that involves three agencies that warms October dilder; The agency refused to share who is involved. While the nature Baseline had worked with small bricks in a project in the country, this is the first time that is consulative of the US Marketing under a single agency.
The first agency of the creative nature of nature, David Creative, Strategy, Flighter, and Social Media. The media are managed by the group.
“Miria looking for an agency with vision, cultural flat, Erik Volabitius, General Manager of nature us, they look adweek. “David understood how you translate our navy to US consumers. The strategy was narrow, but also seen something of a sense of humor and humanity.”
David amadivating a nature you get their ambitions grow in the US, where the brand is planning to climb their many years for the next years. The nature will launch in a mark countryside on May 1, followed by a pop-up experience of the estate worst the brazilian amazon to New York and Miami.
Campaigu centers over the firmature of nature letter: açaza Rather than gathers is
“I am exotic, I’m intriguing, and I’m already on our package”, said Volavicius. “Then why is it not own?”
Brazilian roots
By David, who has roots in Brazil, the Win account brings mean.
“Nature is one of brands admire in Brazil” or Carolina vieira, japanese david america of North America, TEWEEK. “As a brazilian, I felt a sense of pride and responsibility. This is not only one campaign; it’s a cultural translation.”
Founded in São Paulo in 1969, nature has been long regional population in aware of awareness. The company has become a B Corp in 2014 and was neutrical of the carbonator since its international boss, their beauty of Germany, with a region in the consumption of consumer in consumer.
This category leadership, however he has not yet translated into the marie recognized in nature used forget to change. “We are consciously, but we still go people fall in love with the product itself”, he said Volavicius. “Ses we know that once consumers try, they will come back.”
