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Perplexity Hits Back as Amazon Tries to Blocks Comet Tool - news.adtechsolutions Perplexity Hits Back as Amazon Tries to Blocks Comet Tool - news.adtechsolutions

Perplexity Hits Back as Amazon Tries to Blocks Comet Tool


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Perplexity criticized Amazon after receiving a legal notice asking the company to prevent users from making purchases through its artificial intelligence (AI) browser, Comet.

According to PerplexityMessage from Amazon it was loud and meant to shut down a feature that helps users shop more easily.

The AI ​​firm explained that its Comet Assistant allows people to search for items and buy them on Amazon through a simple request.

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However, the company said that Amazon requested that this feature be removed.

Amazon’s goal seems to be limiting how external services interact with its platform.

Perplexity responded by questioning Amazon’s logic. The company claims that Helping users complete purchases more smoothly should benefit Amazon.

Instead, Perplexity stated that Amazon is more focused on showing ads and directing users to promoted products than on improving the shopping experience.

In response, Amazon he said Third-party tools must be clear about what they do and must comply if a service wants to participate. Amazon stated that Perplexity was not acting openly and was trying to work around its restrictions.

The company also said that Comet harms the shopping experience by offering less useful product suggestions that fail to tailor the recommendations to the user and sometimes show slower shipping options.

Perplexity recently signed a multi-year licensing agreement with Getty Images. What is the purpose of the deal? Read the full story.




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