Social media startup Fizz sues Instacart and Partiful for trademark infringement over new Fizz app

Startup on the social networks FIZZ The Giant Giant of Instacart and the Party Party planning app suing a partleman for violation of the trademarks, the company announced on Thursday. Earlier this week, Instacart launched A new application for delivery of drinks and snacks for fun called FIZZ and announced that Partleful had integrated FIZZ directly into his platform.

Founded in 2020, FIZZ is a social network application focused on a gene for more than 400 college campuses.

The lawsuit, filed on Wednesday at the US District Court for the North Quarter of California, is seeking a jury trial, a lien, compensation and a court order that is a ban on Instacart -a partially from using the name “FIZZ” in connection with social or events planning services.

Instacart and Partyful did not respond to Techcrunch’s comment request.

In the lawsuit, FIZZ says that since January 2022, the trademark of “FIZZ” used and submitted a request for registration of trademarks in December 2021. Startup accuses Instacart and fun of violating the trademark of common law, violation of the federal trademark, Cybersquatting and violating the Unjust California Competition Act.

“This new Instacart FIZZ application and a party is a sharp attempt to embezzle the good will which the plaintiff has painstakingly developed by continuous use of FIZZ marks among the Demographic Gen-Z,” the lawsuit reports. “Together, Instacart and Partlement compete with the prosecutor in their basic market planning market for Gen-Z demographic. Instacart and Partleful could choose any name for their new venture, but instead of competing on a even playground, they use FIZZ.”

FIZZ claims that Instacart and Partiles have consciously launched a new app with an identical name for the same gene z demographic, creating the likelihood of confusion among customers who may believe that the new ordering service is associated with Fizz or supported.

Startup also states that Instacart and Partiljies exploit their brand recognition as a well -known social platform for Gen Z.

“The plaintiff was informed and believed, and after that claims that the defendant Instacart had a bad faith intention to profit from the FIZZ tags when registering the domain name “He states in a lawsuit.” Specifically, the defendant Instacart knew or needed to know about the FIZZ mark and in his domain name included the trademark and tray’s tray. In doing so, the Instacart defendant intended to divert consumers from the FIZZ platform platform online location At the FIZZ app online location for your own commercial winner of the defendant. “

In addition, the lawsuit is stated that Partleful competes with Fizza directly in the event planning space and that the company now uses the Fizza name to confuse Gen Z demographic after failing to “win the GEN Z market through honest competition.”

The lawsuit published today is not FIZZ’s first brush with legal proceedings, as a startup Sued the rival Sidechat in 2023 through dishonest competitive practices.