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Steak ‘n Shakean American fast-food, has taken a new step in its payment strategy from add Bitcoin
BTC
$107,218.24
to his companies.
Money collected from Bitcoin payments made at its US locations is saved in a separate digital fund.
In a post on X shared on October 31, Steak ‘n Shake said plans to hold all Bitcoin payments in a “strategic Bitcoin reserve”.
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The company is also launching a new offer for customers who want to try Bitcoin for the first time. Working with Bitcoin Fold rewards app, Steak ‘n Shake will give customers $5 in Bitcoin when they buy a “Bitcoin Meal” or a “Bitcoin Steakburger”.
The purchase receipt can be scanned in the Fold app to claim the reward. This promotion is available for a limited time in approximately 400 stores throughout the country.
According to Fold CEO Will Reeves, he noted that familiar experiences, such as buying a hamburger, can help more people feel comfortable with digital currency. Reeves said:
Bitcoin becomes mainstream when it starts appearing in everyday life.
In addition to the prizes, the company adds a charitable element to the campaign. For every Bitcoin– theme lunch sold, 210 sats (about 23 cents) will be donated to OpenSats. This non-profit helps developers working on the Bitcoin core code and other open-source projects.
Recently, Steak ‘n Shake decided not to go ahead with plans to accept Ethereum as a form of payment. For what? Read the full story.
