The 10 ADWEEK Stories Readers Loved Most

It’s a complicated dilemma for publishers, because on the one hand, money. On the other hand, at what cost will this be in the end?

Meanwhile, for those building and hoping to take advantage of their large language models, the race was on in 2024 to swallow as much data as possible.

6. Solo Stove and Snoop Dogg: A Once Praised Partnership Now Smoking

In contrast, Solo Stove’s high-profile collaboration with Snoop Dogg didn’t end in a whimper. Ended up with a disengaged CEO.

At least, that was the popular narrative. Especially after interim CFO Andrea Tarbox said the campaign drove brand awareness, but not sales.

But the connection between awareness and sales, especially for a product as expensive as a Solo Stove, is not always a straight line. ADWEEK Contributor Sam Josephby Kyra, ripped apart the conventional wisdom on whether the Solo Stove-Snoop collab was really a failure.

5. Oracle stops its advertising business

This was great. Over the past decade, Oracle has poured billions into its advertising business, snapping up startups at huge multiples, and making a big splash to sell its capabilities and pitch its marketing cloud against the likes of Salesforce and Adobe.

And then, during an earnings call in June, CEO Safra Catz quietly said that Oracle had abandoned the advertising business, Catherine Perloff reported What started with a succession of bangs ended in a wail.