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Consolidation has been a sign of TV and media, as well as Amazon — an upstart compared to broadcast giants like Warner Bros. ADWEEK Mark Stenberg reported earlier this year that Freevee, which had been the AVOD service established by the ecommerce giant before ads appeared on Prime Video, would close soon.
The exact date at the time was not clear, but in November, Amazon followed and confirmed that Freevee would be no more, adding that it would move its programming to Prime’s Watch for Free tab.
1. Regulators find new way to ban Calvin Klein’s FKA Twigs ad
In January, the UK’s Advertising Standards Authority banned a Calvin Klein billboard that showed musician FKA Twigs wearing just a shirt, with the child claiming the ad sexually objectified her . FKA Twigs herself protested, noting Jeremy Allen White’s beefcake pose in her famous Calvin Klein billboards.
Not to be deterred, the ASA came back in March with a renewed reason to uphold the ban: it claimed the ad was too sexy, said brand editor ADWEEK. Rebecca Stewart.
This alternative explanation was a return to ancient prudism that further underestimated how women are they are often held to very different standards than men – and how language designed to seem protective of women often hides an ulterior motive.
Find out more about the controversial billboards of 2024 here.
