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Many blockchain startups struggle to make steady progress because they often feel pressured to follow the latest trends to attract investors.
Rosie Sargsianhead of growth at Ten Protocol, shared in a post on X because long-term construction in crypto has become rare.
Sargsian noted that many founders are ready to abandon their original plans when faced with challenges. He compared this to common business advice: if something doesn’t work, try a new approach.
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However, he said that in the crypto industry, this mindset has been taken to the extreme. People give up on ideas before they are given a real chance to grow.
According to her, teams change focus every 18 months, or even sooner. A new trend appears, excitement builds, funding follows, and then attention fades.
This pattern repeats itself more quickly than in the past. During the ICO era, cycles lasted three to four years. Later, they were shortened to two. Currently, projects can only have a year and a half before the next trend.
Sargsian also noted that funding in the crypto industry has fallen almost 60% in just one quarter of 2025.
She does not blame the founders for this behavior. According to her, they do what the system encourages. However, the structure of the market makes it difficult to build something lasting.
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