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The Ultimate Fighting Championship (UFC) has partnered with Polymarketa blockchain-based prediction platform, through a long term agreement with TKO Group Holdings.
This partnership aims to brings audience forecasting to UFC and Zuffa Boxing broadcasts.
Polymarket will introduce a live feature during events that tracks and displays fan expectations in real time. A key element of this integration is the “Fan Prediction Scoreboard”that will be shows how viewers’ opinions change in each match.
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Rather than just watching the fight, fans will be able to see how the collective sentiment develops as the action unfolds.
The partnership includes a series of social content that explores potential matchups after combat. These discussions, hosted on UFC’s online channels, form the basis for the new prediction markets on Polymarket.
The goal is to turn fan conversations into something that can be tracked and engaged with predictions.
TKO CEO and Executive Chairman Ariel Emanuel said the initiative is targeted giving fans more of a viewing experienceas it allows them to participate in the event through predictions and engagements.
Founded by Shayne Coplan, Polymarket allows users to make predictions about real-world events by trading the results. Coplan noted that this partnership gives fans a chance to be part of the experience in a more interactive way.
Recently, DraftKings announced that it will use Polymarket’s clearing services to support a new prediction-focused product, DraftKings Predictions. How does it work? Read the full story.
