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No story has permeated American life more in 2024 than the presidential election.
Now that the election is over, 28% of ADWEEK readers said the result he changed his company’s marketing strategy.
During the election period, some advertisers wanted nothing to do with the divisive headlines and the social content that often accompanied them.
About a quarter of marketers said they know of specific advertising campaigns and marketing initiatives that brands decided to postpone until after the election was over, according to an online survey of ADWEEK readers that went by December 17th to December 20th.
Among the more than 350 participants in the survey, about two-thirds of the respondents indicated that they worked either for a brand, a media company, or an advertising agency.
As for another political issue that received a lot of attention in 2024, the majority of marketers (59%) disapprove many companies that have regained their diversity, equity and inclusion (OF THE) initiatives this year.
In total, 80% of ADWEEK readers believe it is important for brands to feature diverse people in their advertising campaigns.
More marketers also believe that brands should feature more diverse people compared to those who think brands should include less.
