10 Ads That Struck a Cultural Nerve in 2024

calm | Election night advertising

Without saying anything, Calm spoke volumes. The 30 seconds mark of pure silencewhich aired on CNN and ABC during live coverage of the 2024 presidential election, instantly became a major talking point. The experimental approach, a risky creative tactic, was intended to give viewers a break from anxiety from the cacophony of the night. It also played into the meditation app’s history of appearing during contentious political events with a “we got you” conversational sensibility. The bare bones, lightly marked location has been more effective than any elaborate narrative campaign. -TL Stanley

Calvin Klein | Advertisement by Jeremy Allen White

This was far from the first super sexy Calvin Klein ad, and it won’t be the last. But he started 2024 with a thirst kick: The Internet went into meltdown watching (and rewatching) Bear star Jeremy Allen White strip down to his skivvies, jump on a New York rooftop, and showed off her chiseled physique as she modeled stylish briefs. from the brand’s spring collection. While the video has become an example of double standards in acceptable marketing, it has also done wonders for the 32-year-old actor’s popularity. It also made the red sofa famous. -TL Stanley

Bumble | “We’ve changed, so you don’t have to”