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Distrust of AI was a big theme this year, and a few advertisers who used the technology failed to read the room. Case in point: Coca-Cola’s AI-generated remake of its classic Christmas ad, “Holidays Are Coming.” Like Apple’s “Crush” earlier in the year, critics interpreted Coke’s renewed commercial as a visual metaphor for the destruction of human creativity and connection at the hands of technology. Some said it was just a marketing gimmick. As Coca-Cola learned the hard way, it’s hard to reboot a beloved classic—and even harder when it’s based on an emerging technology that stirs discomfort and anxiety among the general public. – Brittany Kiefer
