2025 Consumer Texting Behavior Report: Consumers Demand SMS Notifications and Conversations

Consumers are embracing SMS marketing like never before, with 86% opting in and expectations for immediate and tailored communication.

EZ Texting, the leading text marketing platform for businesses of all sizes, has released the 2025 Texting Consumer Behavior Report . Now in its fourth year, the report highlights a remarkable trend: with an astonishing 98% open rate, SMS has evolved from a communication tool to the basis of audience engagement, driving immediate and meaningful interactions.

The results of EZ Texting’s 2025 Consumer Survey reveal that consumers are embracing SMS marketing like never before, with 86% opting in.

“Consumers are clear about their preferences: they want companies to communicate with them via SMS,” he said Punit ShahCo-founder and Chief Marketing Officer. “From promotional offers to customer support, customers now prefer SMS for its speed, delivery and convenience over all other forms of communication, including social media and email. Businesses who react to this trend are found with positive customer engagement, and those who are not are at risk of missing out on customer needs.Text is no longer just a good to have, it is now an indispensable communication channel .

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Consumers expect a text for every business need

The 2025 report reveals increasing consumer reliance on SMS for appointment reminders, promotional updates and customer support. Among the most impressive results:

• 86% of consumers now opt for business texts, an increase of 20% from 2021.
• 79% of consumers they are more likely to buy when they are underpaid, increasing 21% by 2024.
• 52% of consumers text companies more often, an increase of 31% over 2023.

SMS marketing drives action and builds loyalty

Consumers are increasingly turning to SMS as their communication channel with brands. Highlights include:

• 71% of consumers subscribe to texts without the need for a previous purchase.
• 47% share feedback via SMSwhich will increase by 35% in 2024.
• 63% of consumers more general text, with 52% of sms companiescompared to 31% last year.

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Consumers demand speed and personalization

Consumer expectations for responsiveness are higher than ever:

• 57% expect companies to respond in 15 minutes.
• 67% show an increased interest in the products after receiving a text, an increase of 21% from 2024.
• 49% buy more often after receiving a text, submit the power of timely communication.

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