3 Problems Criteo’s Incoming CEO Must Solve

One of Komasinski’s challenges will be to increase revenue from retail media as the industry moves away from cookies.

“Criteo’s performance will increasingly depend on its ability to successfully diversify beyond cookie-dependent retargeting,” Marzano said. “In the future, we can expect a continued focus on sales media and other privacy-focused solutions, but there may be a period where overall top-line growth is subdued.”