6 Top TikTok Alternatives for Creators

While discussions about a US TikTok ban continue, con President-elect Trump It seems that considering an executive order to extend the case, creators migrate to other platforms such as Triller and RedNote.

Thriller tries poaching TikTokers with new tools. Chinese-owned RedNote appeared seemingly overnight. And Snap launched an ad campaign that highlights that because the creators like their platform.

ADWEEK has compiled a list of six platforms that creators choose from when deciding where to focus their efforts. We looked at key features that creators use like livestreaming and app features like discovery.

Instagram reels

When it comes to reach and discovery, Meta-property Instagram often leads the way. According to the social media company BufferInstagram Reels have 36% more reach compared to other types of posts such as photos or carousels. In addition, Reels posted on Instagram can be shared on Facebook, further increasing the reach of the content.

Pros: Instagram has a wide reach for Reels, the ability to livestream and interact with an audience, and in-app tools for editing videos and content. Instagram also offers a creator program that pays creators for creating content, and tools that help with brand partnerships. For example, a separate inbox helps creators organize messages.

Cons: Discovery. Instagram does not have a TikTok-equivalent of the “For You” page that helps people find new creators and content based on an algorithm of viewing habits.

YouTube shorts

YouTube has launched the careers of countless creators. Since 2006, YouTube has provided a platform where anyone can create a channel and start uploading videos.

In 2020, YouTube introduced Shorts, its response to the growing popularity of short-form content. In March, YouTube announced that more than 25% of creators in the YouTube Partner Program are now earning money through YouTube Shorts.

Pros: Shorts has the option to upload short form and long form content. There is also a creator program with monetization tools and the ability to livestream.