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Why this campaign was a success: A behind-the-scenes video has gone viral with over 10 million views on TikTok and Instagram.
Fashion model Alex Consani was one of the first trans women to walk in the Victoria’s Secret Fashion Show in October. In November, she starred in a holiday campaign with French brand Jacquemus in a custom look adorned with cucumbers.
The Jacquemus brand is known for spreading social media buzz. In April 2023, the brand released a video showing its Bambino bags wandering the streets of Paris, which went viral as many viewers mistakenly thought it was real rather than AI-generated. Associating Consani with Jacquemus did the same to drive social media buzz.
Alix Earle and the NFL
@nflonfox Had to get GRWM queen @Alix Earle to help us 🤝 #nfl #football #CURVES #alixearle #getreadywithme ♬ original sound – NFLonFOX
Why this campaign was a success: The NFL wants to sell to more Gen Z and millennial women.
Alix Earle has become a favorite designer for brands. After gaining popularity on TikTok and dating NFL Dolphins player Braxton Berrios, his lifestyle content now intersects with football. NFL On Fox tapped her to bring her style to the world of sports, a move aimed at attracting Gen Z and millennial women.
For the NFL, he created a GRWM video for Week 5 of the football season, showing his picks for what to wear. Earle is part of soccer’s growing focus on women fans because of the Taylor Swift effect and the growth of women’s sports.
Love Island USADunkin’s campaign
@k_rod223 We did our big!! @Dunkin’ #dunkinpartner #PPG #RRB ♬ original sound – Kenny Rodriguez
Why this campaign was a success: The campaign went viral on social media.
