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After successful partnerships with creators like Charli D’AmelioDunkin’ partnered with the cast of Season 6 of Love Island USA, the Peacock’s hit reality show, in September.
A campaign video features JaNa Craig, Leah Kateb and Serena Page, collectively known as the “Powerpuff Gang” from the show. The cast members discuss how their boyfriends surprise them with breakfast every morning, called the $6 lunch deal. This deal includes a bacon-egg-and-cheese sandwich, hash browns, and a medium hot coffee or ice cream .
ADWEEK reported that the the Instagram video of the campaign gained over 623,000 likes in 24 hours, the second highest engagement of any content on his page. “When we launched our biggest breakfast deal ever, teaming up with the Islanders felt like the perfect match,” said Dunkin’ CMO Jill McVicar Nelson.
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