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Why this campaign was a success: Brands have gone “demure”.
Creator Jools Lebron had a great year after the coin the “demure” tendency.. This term gained more attention after Dictionary.com chose it as its word of the year.
As a result, he has worked with brands such as Verizon, Zillow, PopSockets and Patrick Ta Beauty.
His work with Zillow stands out in particular this year. In just four days, influencer firm Viral Nation partnered with Lebron’s team, leading to the influencer being named Zillow’s first “Chief Demure Officer” in a campaign reel where he helps identify “demure” homes. .
Within six days of the campaign’s launch, Zillow and Lebron’s video received 1.8 million views, 82,000 likes and more than 2,000 comments on Instagram and TikTok, according to Viral Nation.
