Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Powered by SafeGuard Privacy, the Platform Offers Efficient, Scalable and Industry-Specific Privacy Due Diligence for the Digital Advertising Industry
NEW YORK, August 13, 2024 – With 19 comprehensive state privacy laws currently in effect and more on the horizon, digital advertising has officially become a regulated industry. These changes in the legal landscape emphasize the principles of accountability and transparency, including due diligence of partners to whom companies disclose personal information in digital advertising transactions.
To meet this need, IAB launched the IAB Diligence Platform fueled by SafeGuard Privacywhich offers a practical solution for third party privacy due diligence. This new platform is available to the entire digital advertising industry, including brands, agencies, ad tech companies, publishers and platforms. IAB working groups have developed comprehensive, standardized, industry-specific questionnaires that are now complete and available for use on the platform. Combined with SafeGuard Privacy’s comprehensive US state law assessments, IAB’s Diligence Platform gives the industry a dynamic, comprehensive and standardized privacy due diligence solution that can scale with evolving regulations.
“In today’s world, where privacy laws are constantly changing and compliance is becoming increasingly complicated, the IAB Diligence Platform offers a much-needed, user-friendly solution,” said David Cohen, CEO, IAB. “We are committed to giving the ecosystem the tools needed to navigate these challenges with confidence, while maintaining strong data privacy standards. The most important thing is to anticipate your responsibilities under the law, and be proactive not reactive.”
Key features of the IAB Diligence platform include:
- Questions specific to the advertising industry: Privacy-related questions developed by IAB that link to digital advertising data flows and business use cases, ensuring third-party due diligence.
- Efficiency and Scalability: Until now, ensuring vendor compliance has been a manual, complex and time-consuming process. Platform users can now complete the relevant questionnaires once and share them with current and future partners, simplifying the due diligence process and reducing repetitive tasks.
- Full Compliance: The platform has been updated to address current state privacy laws, the Protecting Americans’ Data from Foreign Adversaries Act, and industry compliance initiatives such as the Multi-State Privacy Agreement (MSPA).
“The state’s privacy law now puts the emphasis on accountability, requiring companies to ensure that partners process personal information lawfully, with mandatory audit provisions in contracts,” said Michael Hahn. , EVP, General Counsel, IAB & IAB Tech Lab. “In addition, the regulations emphasize the importance of due diligence in determining liability, making third-party risk management extremely important.”
“Our work with IAB has produced a powerful compliance platform that not only helps businesses meet regulatory demands, but also sets new benchmarks for data privacy and compliance in the industry,” he said. said Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy. “Stakeholders now have a single source of truth to show and manage their due diligence efficiently across the industry with all their partners. The regulations are real and will be enforced – the key action to take is to start preparing today.”
Several organizations, including Adform, Hershey and Raptive have been vocal supporters of the platform during the development process. Their close involvement exemplifies the collaborative nature of this industry-wide effort.
John Piccone, Regional President, Americas, Adform: “The new vendor due diligence requirements are particularly challenging for digital advertising companies that work with thousands of partners. This platform helps streamline our due diligence processes using standardized questions and automated compliance updates, ensuring that our partners comply with the latest privacy laws.”
Vinny Rinaldi, Head of Media, US CMG & Salty, Hershey: “The IAB Diligence Platform helps us manage privacy rules and ensure that our advertising partners meet high data protection standards. We look forward to using this platform to strengthen our compliance efforts and maintain our commitment to consumer privacy.”
Paul Bannister, Chief Strategy Officer, Raptive: By centralizing compliance across multiple partners, the IAB Diligence platform allows media companies like Raptive to assure our clients that their data is handled responsibly and in a way that meets all the requirements of the law. In addition, the platform’s ability to update compliance with changing laws keeps us proactive, not reactive.
The development of the IAB Diligence platform was first announced at the IAB’s Annual Leadership Meeting (ALM) in January 2024, where privacy lawyers from industry and law firms collaborated on the Privacy Implementation and Accountability Task Force (PIAT) to write the right business and privacy demands for each digital advertising use case and type of seller.
To learn more about the IAB Diligence Platform and how it can help streamline your compliance efforts, visit https://safeguardprivacy.com/iab-diligence-platform/
About IAB
U Interactive Advertising Office enabling the media and marketing industry to thrive in the digital economy. Its membership includes more than 700 media companies, brands, agencies and technology companies responsible for selling, delivering and optimizing digital advertising marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies and the wider business community about the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops standards and technical solutions. IAB is committed to professional development and raising the knowledge, skills, competence and diversity of the workforce across the industry. Through the work of its public policy office in Washington, DC, the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policy makers. Founded in 1996, IAB is headquartered in New York City.
About SafeGuard Privacy
SafeGuard Privacy is the preferred end-to-end privacy management and collaboration platform for leading global brands, agencies, publishers, technology companies and commercial organizations, SafeGuard Privacy powers the IAB Diligence Platform, a solution built to standardize, modernize and improve practices of privacy due diligence for the digital advertising industry and provides the backbone to the Network Advertising Initiative (NAI) and BBB CARU SafeHarbor National Programs. Businesses of all sizes rely on SafeGuard Privacy’s comprehensive independent assessments to assess their company’s privacy programs and guide them on their path to compliance. SafeGuard Privacy’s workflow management and governance tools empower businesses with everything they need to mitigate risk and demonstrate compliance – all while saving time and money. The Vendor Compliance Hub solves the industry’s RFI process, making it easy for vendors to demonstrate privacy compliance to their partners and mitigate third-party liability. For more information, visit www.safeguardprivacy.com.
Contact IAB Media
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
[email protected]/[email protected]
