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Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they can work together to drive growth.
In this special episode taped at the event, Ashley Becker, vp of global e-commerce capabilities at Kraft Heinz, and Mike Geller, president of e-commerce and digital at Newell Brands, joined Brave Commerce host Sarah Hofstetter on stage for a dynamic discussion about whether brands should keep. separate strategies for online and offline commerce or embrace a fully integrated omnichannel approach.
This conversation explores how brands can better meet consumer expectations across various touchpoints. Ashley and Mike share practical strategies for delivering seamless experiences both online and offline. They discuss navigating interactions between channels, fostering collaboration, and adapting to create a unified omnichannel approach.
Main takeaways:
Understanding the Consumer Journey: How multiple touch points influence purchasing decisions.
Encourage collaboration: Breaking down silos for cohesive strategies, before the consumer.
Omnichannel Excellence: Balance distinct approaches with an integrated strategy to maximize impact.
