Comscore Appoints Jackelyn Keller as CMO

Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer.

Keller succeeds Tania Yukiawho left in 2023 after helping to reposition the brand around the future of media measurement.

The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy.

Previously, he served as global head of product marketing at demand-side platform (DSP) Quantcast. Before that, he was head of market intelligence and global product strategy at Samsung Ads, where he helped launch Samsung’s DSP.

“[Keller’s] background in operations, product, and revenue strategy, paired with his exceptional talent for positioning and building an accessible brand, exemplifies our relentless commitment to empowering our clients in this rapidly evolving media landscape,” said Jon Carpenter , Chief Executive Officer of Comscore. in a statement.

Keller has advised Comscore’s leadership team on positioning, creative strategy and marketing efforts since September. She also facilitated new initiatives, including Comscore Data Divas and Barbershop, Beauty and Local Buzz, which will begin at CES in the next week.

At Comscore, Keller is looking forward to “writing the measurement playbook for streaming, local and national measurement,” he said.

Back in October, Comscore has renewed its partnership with VIZIO’s Inscapewhich allows the company to continue to incorporate smart TV data into its measurement and evaluation offerings.