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Why “Green” Stands For Cash, Climate And Naivety; The Facebook Money Spigot Is Back On


Money color

When Scope3 was founded three years ago as a carbon The US market has continued to foam for Internet ads.

Nowadays, program conversation “sustainability” and “waste” has moved – less carbon, more Benjamin.

For example, during the panel at a possible conference in Miami on Monday, the executive director of the Infolinks Bob Order said that the publishers were “desperate for sustainable revenues”. However, the publishers need more requirements for offers for net larger CPM.

“Waste can sometimes be a wrong expression,” said Greg Joseph, on the panel of Stackadatt’s VP for stock development. The reduction of carbon is commendable. But advertisers want to “find the level of efficiency that we can start driving (programmatic) prices backwards.”

Publishers’ incentives continue to favor a program game (like four -time impression).

And as the CEO of Scope3 and co -founder Brian O’Kelley noted on the board, the great advertisers still want the scale for the scale. Home stamps want to come all The cheaper as possible.

Advertisers and publishers want the same unhealthy recipe this time to drop a low-nanmore, low-sugar version.

In addition, it is not generative technology sustainability problem,, How much solution?

“That’s fair question,” O’Kelley said.

But sometimes there are hundreds of or thousands of superfluous ad call for every relevant position, he added.

The release of these losing offers must be a sustainable improvement.

Or improvement of sustainability.

Whatever.

Facing forward

2010 They want Facebook back. It seems that the once ubiquitous social media platform seems unexpected with the back of publishers, Warning Reports.

Last year, Facebook began to use a new model that pays for creatives and publishers based on how their content works, not how the ads within the content act – and since then the creatives have seen a significant increase in revenue. One executive director reports on six to eight times more revenue than the application of this change.

Meanwhile, between March 2024 and March 2025, Facebook’s recommendation traffic fourfoldAnd now the publishers are trying to make a piece not so the pissolete pie.

As stated, publishers are careful to count on revenue or traffic recommendations from Facebook. Meta is historically known to remove content from its platform and Start and stop paid offers with Publishers on a drop of hat. And besides, creatives do not talk about which of their pages will be brought or for how long.

Still, one cannot deny that, when it comes to revenue, Facebook returns to the game. After all, if low -rise jeans come back, why don’t they just go through the whole decade again?

Rockets with Dokket

No rest for evil.

Internet advertising industry was waiting for what had been felt for a long time to get it Judge Leonie Brinka’s verdict in the US v. Google.

But now that we have it – the Brinkma judge declared Google guilty a week before he was last in multiple points of illegal monopolistic behavior – the next steps in the process will seem to happen at a relative speed. (H/t to ari paparo, khushita vasant and jason kint)

Google and the Ministry of Justice submitted a joint proposal late last week with a recommended schedule of the drug phase, including a trial of a trial that would begin on September 22. So, this fall, the impression could present its arguments for the benefit of Google Discling Gam (Google Ad Manager), and Google could present its arguments in favor, no.

This suggested road folder accumulates in a long time, however, to detect both sides to transfer his medicine for a medicine before the trial – and Judge Brinka does not look satisfied with him. Therefore, she scheduled a hearing for May 2. In order to draw the concern of the court “about the length of time the parties seek.”

Sounds like he wants to start this party as soon as possible. Not to mention that the proposed starting date of the trial (September 22) clashes with Rosh Hashanah, which she without a doubt does not want to do.

And, anyway, Yom Kippur would make more sense. (Reconciliation Day, you know?)

But wait! There are more

Icymi: Adexchange LinkedIn did live on Google Antatrist live. [AdMonsters]

Meta licensed voices of celebrities for AI chatbot. Bots deal with explicit conversations with users claiming to be minors. [WSJ]

Speaking of the target, the league against the defamation and the Jewish network of investors Jlens are pushing that the target publishes a public report on the way it deals with anti -Semitism and hate speech on its platforms. [Business Insider]

Researchers of the University of Zurich have performed an unauthorized experiment on Reddit, in which AI bots left personalized comments aimed at persuading participants in the popular trial forum. [404 Media]

Two former FTC commissioners named Democrats, and President Trump fired earlier this year in Prkos Preceded Supreme Court, discussing how their shooting influenced the supervision of FTC. [The Verge]

Executive directors are increasingly raising alarm about the threat of Trump administration in the media. [Modern Retail]

The topic adds 145% of import costs to American purchases in response to Trump’s Tariff. In the meantime, Shein has increased US prices due to tariffs, but one has yet to introduce a separate import fee. [CNBC]

You are hired!

Spotify employs Jeremy Wirtha as Global Head of Creative. [Adweek]

Melissa Kihara joins Phynda as the headmaster of the product. [release]



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