Digital Economy Surges to $4.9 Trillion

New York – April 30 2025 – The internet has long been woven in American life. Now, it’s a key driver of the US economy.

Today, Bureau interactive publicity (Iaab), the digital media and bloodroot, released the fifth of their long-time economic series, The measurement of the digital economy: Advertising, Content, trade, and innovationJohn deightson, Harold M. Brierley Professor of Emerred Business Admin, Harvard Business School.

The sort of sorting, first published in 2008, gather the Internet economic impact on America. This year of the year: Digital Economy has doubled by the 2020, arrive at $ 4.9 trillion. Is 18% of the US GDP.

Is also driving jobs in a quick clip. Internet related jobs are increasing 12 times faster than the broader job market. Since 2020, the digital economy has extended at 19% anno, while the American lamb grew up at 7%.

A job growth of work, 28.4 million loud

Again in 2008, Internet-Driver employment consisting only 3 million work. Today, that number is grown to more than 28.4 million.

Of those, 11.2 million are directly related to the work of digital economy. Another.2 million are in the combivative industries on digital-education, funny, split, public services, and more.

Creators lead the faster growth

Digital Creators and Social influencers – which generates the content and build the hearing for a living – now account for more than one in 10 employees dependent on US

Today, the full-time equivalent of more than 1.5 million usually function – a number that has multiplied in quota 2020. While English structus, the Creator is increasing in five times.

“The economy Creator has become a major factor in the warmie, Truency, and date), the impact is sent on the Econsiste, to think, the profumpt, and community. In some ways you success and plate shows, “he said Cohen.

A fingerprint in any district

Digital Job reached all 435 Congressional District. The silicon valley and the other 10 conierior districts may have concentrations of the employees of the internet, but only they only have an eight of the United States economy. This is not only a coastal story or urban – the digital work occurs in the city, suburbiies, and small towns in the whole country.

“The digital economy became a foundous part of the American GDP”, said Cohen. “And the generative and Agentic sites are just initiated. Now it is the time policemen and regulators and the infrastructure and war.”

To help advance that capticity, Iabs you host a hill hill hills in Washington, soy

A wider basis of economic opportunity

Digital economy is not limited to the largest players. Includes all of the 10th fortunes to independent creators that build firms on their terms.

“Reach and infrustrure created by the E-Commerce platforms and integrated companies did a distasteful, democracy,” he said DISIGHT. “Be a solooprenur or great business, opportunity is real and growing.”

Where the growth has arrived

Almost 70% of digital work growth is concentrated in four key segments:

• Digital Creators Construction business through content and community
• Platform workers Using services as a doordash, Uber, Instacart, and Airbnb
• In-line merchants increase their businesses through e-commerce markets
• Integrated businesses Amazon, meta, alphabet, and Microsoft operates between infrastructure, services and and instruments

Access the full report

To the study

It’s chill edition of the Uab-economic search series, produced about each four years. It’s authored by John Adighton, Harold M. Brierley Imtertica Imtery EMPLOY, and Consultant Consulting Consultant Consultant Consulting Consultant Consultant Consulting Lora Kornfeld.

The report analyzes the size, structure, and impact of digital embactions in the US, spanning advertising, content, and infrastructure.

About iab
The one’s Bureau interactive publicity empers the media and frosting industries to reduce in the digital economy. It mines shall open up No through 700 levels In affiliation with the lab IAB, IAB, Iab is develops technical standards. IAB is engaged to professional development and lifting knowledge, skills, and collaborate, and collaboration of force by industry. Through the work of their own public owner in Washington, DC, Trade insurance and promote the interested industry value and legislators and legislators. Founded in 1996, Iab is the head office in New York City.

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