Meta Previews New Optimization Tools As It Hypes AI-Driven Ad Revenue Growth

Meta teased new offers for advertising advertising because he posted solid Q1 results on Wednesday.

She also invested her investments in agents AI and launching an independent AI app this week, while hinted at the monetization options for these products.

The target reported about $ 42.3 billion in revenue from Q1, which is 16% compared to one year.

His family app – including Facebook, Instagram, WhatsApp and themes – made $ 41.9 billion in three -month earnings. Almost all app revenues – $ 41.4 billion – are derived from advertising.

Of the Q1, 3.4 billion users, it uses at least one of the targets of applications daily, which is more than 6% compared to one year. The advertising of the quarter ads increased by 5% from one year, and the average price per ad increased by 10%.

What triggers the meta -an advertisement growth in advertisements? Why, and, of course. The Meta CFO Susan Lee pointed out to increase the demand of advertiser prompted by improved campaign performance from Meta’s AI -AI of the Covenual Engine and Creative tools.

The road map that goes forward includes – the more – more AI editions of the product, said CEO Mark Zuckerberg for investors. And the company is particularly interested in how AI can continue to improve ads jobs – so look forward to the greater optimization of the Black Box campaign.

“Our goal,” Zuckerberg said, “is to make any job basically tell us what goal he tries to achieve, such as selling something or getting a new buyer, and how much they are willing to pay for each result and then the rest.”

Escape to escape AI

It cannot be overpowered by how much Zuckerberg was the superiority on this call to earn the potential of AI to improve advertising.

“AI has already made us better in aiming and finding an audience interested in their products than many companies alone,” Zuckerberg said. “And now, Ai generates better creative opportunities for many companies.”

He added that if the target submits its vision of specialized AI agents that can optimize campaigns, “increased productivity from AI will make advertising a significantly higher share of global GDP than today.”

It’s a lot of great conversation, but the target has shared some numbers showing that its Alas of Alana give some distinguished results for advertisers.

For example, the target has begun testing the new module to rank an Instagram Reels ad in this quarter, which has increased the conversion rate by 5%, Zuckerberg said.

And, during Q1, the number of advertisers using Meta’s tools to generate AD Creatives has increased by 30%. Such tools include a new feature that allows advertisers to automatically adjust the video ad to match different formats by generating new pixels in each video frame.

The meta also tests a new feature of incremental attribution with selected advertisers, which produced an average of 46% of the raising of the conversion of incremental campaigns, Lee said. The company plans to open this feature to all advertisers in the coming weeks.

Banning AI and organic content

In addition to increasing advertising ads, the algorithms of the meta recommendation also increase organic engagement on their applications. In the last six months of improvement of content recommendations, the 7% increase in Facebook spent, an increase of 6% on Instagram and 35% on threads.

These improvements have particularly increased the engagement of users with video. Lee advertised that video consumption on Facebook and Instagram grew with a double -digit number compared to the Q1 2024.

Keeping these improvements in mind, “we’re in the video now,” Zuckerberg said. Where did we hear that before??

More thanking more video impressions, the target also requires ways to cash in its independent target AI product, which the company has launched a dedicated application for this week.

“Our focus for this year is deepening experience and make the target of AI leading personal AI with an emphasis on personalization, voice conversations and fun,” Zuckerberg said.

He added that, in the end, “we will all have the AI ​​we talk to during the day” and that such assistants will “be one of the most important and most respected services ever created.”

Wait a minute – do we talk about meta’s ai bots that Use the voice of John Cene to talk dirty with minors here?

Obviously that way. Zuckerberg said the target would follow its usual reproduction book when it comes to finding the capabilities for these chatbots with a voice enabled. These possibilities could include product recommendations and ads, as well as premium subscriptions, he said. But, he added, “we will be mostly focused on scaling and deepening engagement at least next year before we really will be ready to start building a job.”

Ditto when it comes to spreading advertising on threads, which the target opened to advertisers earlier this month.

“As we do for any newly brought area, we expect to gradually increase the advertisement of the ad while optimizing advertisements and ensuring that they feel originally in the application,” Lee said. However, she added: “We do not expect topics to be a significant initiator of the total impression or growth of revenue in 2025.”