PayPal Says Its Data Isn’t For Sale; What Does Google’s Cookie Retreat Mean For GAID?

It pays to advertise

Paypal fulfills what her advertising job will look like. Last year, Paypal hired Marko Greher, who had previously launched the Uber ads, to run a new segment of retail media-esque. The company immediately started selling ads on its own applications: PayPal and Venmo.

This week, Paypal announced an extension of ads outside the place that serves ads among program partners for supply, with payment information used for the attribution and segmentation of the audience. But customers must use PayPal ad Tech for self -service platform.

Advertising out of place is a logical extension. But would Paypal ever separate his information from AD Tech? So, a trade table or which third -party company can use PayPal data to attribution or audience segment without passing Paypal?

Not. It doesn’t happen. This is what Gather said to Adexchanger on Wednesday during a possible conference in Miami.

“We have made a strategic decision not to sell data,” as a question of privacy and trust of users into business, he said.

Paypal overlap with Shopify, but the latter company doesn’t really touch advertising technology. His strategy It should be the data provider primarily by masonry gardens. Even in the media space of trade, there are more books to reproduce.

Tour

With Google Turning your cookie policy (Again), what happens to the Android Phone advertising identifier, Gaid?

This is a question that Eric Seufert is asking in his last writing Mobile Dev Memowondering if a mobile identifier will now officially be welcome back to Google Fold.

Google first announced his plans to go with Gaid in February 2022, with the introduction of the current Sandbox privacy. At that time, the plan was to remove the mobile identifier within less than two years.

Of course, by the time he rolled in 2024, Gaid was still alive and hit. But even while Google changed its plans from the total cookie depreciation to a Model choice of userThe prognosis still didn’t look good.

However, Seufert claims that Gaid is inherently more useful for Google on Android than cookies based on the Internet on Chrome (especially now that the browser ownership could be subject to the change of judgment after antitrust). “If Google can promote more income than advertising flowing through Android, it will benefit directly,” he writes.

So, maybe Gaid congratulations are in order to go through the desert?

Openii, still scraping

Open web is free for people – but it’s not free to scrape the bots. Ziff Davis is the latest in a series of media companies Taking an opening in court for copyright violation, claiming that AI bots plague its content and dilute its intellectual property.

Ai scraping becomes only braver as publishers are moving to block more AI bots. “Gray bots”, generative AI bots from the companies, including Openi, Google and Tictak, can scrape the websites and access payment facilities without the Publisher’s consent. In case this is not disputed enough, the gray bots also cause the website operator costs to jump abruptly; From January 2024. There has been up to 50% Increasing the width of the belt used to download multimedia contentIt primarily attributes AI bots.

The publishers followed the “Otip-Out” instructions and used tools like Robot.txt to prevent access to certain web locations and URLs, but AI bots have bypassed these requirements. Jason Clampet, CPO from the Skift Travel Website, Digiday da The site has still scraped Gptbot about 60,000 times a week After the implementation of robots.txt and lawsuits Ziff Davis claim that the activity GPTBOT is actually increased After their exclusion requests.

Clearly, these bots do not like to play according to the rules.

But wait! There are more

The US economy decreased (specifically, GDP Earth fell 0.3%) in Q1, for the first time after three years. [WaPo]

Ai company Swivel raises $ 5.8 million to automate the tasks of advertising ads for publishers. [Adweek]

Content moderators for meta, Bytentrance and alphabet are organized to improve working conditions. [The Verge]

Company Company Revolve is faced with a lawsuit over the alleged irregular discovery of its sponsorship content. [LA Times]

Michigan’s Attorney General filed a lawsuit claiming that he had illegally collected personal information on children without parenting consent. [Variety]

Wikipedia promises not to use AI to replace human volunteers. [TechCrunch]

Thanks for reading the Adexchanger’s daily news … do you want by email? Apply here.