Reimagining EEAT To Drive Higher Sales And Search Visibility

SEO charity Podcast recently discussed a different way of thinking about the EEAT focusing on activities that lead to external signals that Google can associate with EEAT fundamental concepts (expertise, experience, authoritativeness and reliability). Google’s John Mueller recently said that EEAT is not something you can add to the site And most of what was discussed in the show was perfectly simplified with that reality.

Podcast, hosted by Olesia Korobka and Anton Shulka, presented Amanda Walls (LinkedIn profile), founder of Cedarwood Digital in Manchester, UK.

Aristotle and SEO

Amanda presented the concept of administration of Aristotle’s principles of ethos, pathos and logo on the SEO strategy. These principles are three ways to persuade visitors to the site and potential customers:

1. Credibility (ethos)
2. Emotional attraction (pathos)
3. Logical reasoning (logos), which is used to persuade the audience.

Amanda explains these concepts deeper, but these three principles make the basis for her approach to creating circumstances that lead to positive external signals that can be associated with concepts such as expertise, experience, authoritativeness and reliability.

Why is this important for SEO

Amanda says SEO ultimately refers to the ride of potential and conversion, not just ranking and agree with it 100%. The history of SEO is covered with gurus that move on all the traffic they have acquired for clients, but they never talk about a part that really matters, which is sale and water.

Construction of connections historically belongs to this trap in which both the client and the builder of the relationship focus on how many connections are beating each month and views traffic as a proof of success. But indeed, as Amanda points out, everything that good seo should be focused on increasing sales. Nothing else matters.

Amanda explained:

“He is more than just ranking, it’s about conversion. It’s about the return of business. It’s about achievement of success, those potentials, those sales we need … bringing people to the website …. Nothing if they don’t turn. … We don’t want to bring people to the site, we want them to hire them and love your brand and indeed, indeed, indeed.”

Reputation

Amanda recommends that you focus on managing the reputation of business, such as reviews, interviews and what is written on the brand online.

She states the following statistics:

• 87% of consumers will withdraw from a purchase decision if it reads something negatively about the brand.
• 81% of consumers conduct extensive research before buying, as many as 79 days.

Amanda prescribes findings, credibility and persuasion as ingredients for successful search optimization:

“We work on SEO to help people find us, and most importantly, we assure them or assure them that they actually go and buy our product …”

Oversee the signals out of place

Amanda recommends a regular research of your brand to detect potential problems, monitor your user’s internet feelings and evaluate media coverage because badly available outside the place can remove users from funnel for conversion.

The management of the spot signals

Amanda also recommends the use of About US to share relativized stories that users can generate real positive feelings for the brand, using the phrase Emotional Apel to describe the experience that users should get from the site about us. He says it can be as simple as saying to potential customers about business.

User content and authenticity created

Many of the fastest growing jobs on the Internet nurture the content of a high quality user. Encouraging customers to post reviews and pictures helps to build trust in products.

Amanda explains:

“And then from the perspective of the pathos, you know, really getting this kind of generated content, citing people to connect … Because basically people, they buy more people and more human and the more emotional we can be in our sales process, we are more likely to get that purchase and that relationship we need to go to our audience.”

Directing to journalists

This last part, Pitching ideas for stories to reporters, is something that connecting the construction companies consistently wrong. I know because they are constantly approaching me and they consistently have the wrong approach, which focuses too much on connections and not enough to understand my audience.

I specialized in the construction of connections in the early days of SEO (in the early 2000s). I was even the moderator of the forum for the construction of a link to Webmasterworth. Although I no longer do the construction of connections, I have a huge, great experience by convincing publishers to give my clients a relationship.

It is my opinion that PR to reporters should be strictly approached for brand exposure. Do not establish connections.

Instead, focus on building positive stories with journalists and let them write these articles with or without adding a relationship, to decide. What happens is that consumers will come out and enroll your company’s name in Google and it’s a strong, powerful signal. I prefer thousands of consumers who type the name of my website on Google over several connections, each time, all day.

I strongly agree with what Amanda says about understanding a journalistic audience:

“92% of journalists say that understanding their audience is crucial to them to consider the terrain of the story.”

Understanding the audience is super important. I will go deeper and recommend that I understand what motivates the audience. Focus on the reasons why readers of journalists will click the title of an article shown on Google News. Once you understand that part, I can virtually guarantee that PR approvals will increase for reach.

Subtraction

The SEO charity episode of Podcast with Amanda Walls introduces a new way to build a signal associated with Google’s EEAT (expertise, experience, authoritativeness, reliability) focusing on credibility, emotion and logic in content strategy. The walls emphasize the use of Aristotle’s convincing principles that they affect the reputation, brand perception and conversion, stimulating SEO strategies focused on significant business outcomes such as potential clients and sales, with a better visibility of searching that supports these goals.

Look at the SEO Charity Episodes on Eet:

Re -examination of eeat with the walls of Amanda

https://www.youtube.com/watch?v=jz2ouss6ndm

Sepaled picture Shutterstock/Ollyy