Perplexity partners with Tripadvisor to source hotel info from real people

AI search engine Perplexity is launching an integration with Tripadvisor that will add more information about hotels. Now, when you’re looking for places to stay, Perplexity will present you with a well-organized list of hotels, along with summaries of why it chose them with information from Tripadvisor.

In an example shared by Perplexity, a search for “hotels in Madrid for a business trip” returns a result for Hotel Regina, which the search engine says you should choose “if you want a hotel located in the center of Madrid with exceptional service and a rich breakfast offer.” It also shows its ratings and pictures from Tripadvisor as well as a list of advantages, such as “location”, “service” and “cleanliness”.

Previously, Perplexity only displayed a numbered list of hotels with their address, user rating and features, while displaying images gathered from each hotel’s website in its sidebar.

“On the Tripadvisor side, they provide a reliable source of up-to-date information that we sync regularly,” Perplexity co-founder Johnny Ho said during an interview with The Virgin. “On the fly, we’ll index and retrieve the right results based on the user’s intent of the query.”

Perplexity, which bills itself as an “answer engine” rather than a search engine, plans to expand the Tripadvisor integration to include information about restaurants and experiences in the future. The AI ​​search engine too added data from Yelp last year as part of its purpose to include accurate information that you can use.

The change comes just weeks later ChatGPT has extensively developed its AI search enginewhich now shows results from the web for certain queries. Perplexity’s Tripadvisor integration has been rolled out to Perplexity on the web, but will be available on its mobile app “soon.”