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Thirteen seems to be a lucky number for WeatherTech, as the US automotive and home accessories company returns to the Super Bowl for the 13th time, including two years of broadcasting several in-game spots.
The new campaign, which will air in the second quarter, comes from longtime agency partner Pinnacle Advertising, which used the high profile of the Super Bowl to help build the WeatherTech brand.
“WeatherTech’s Super Bowl advertising success demonstrates the value of investing in big media moments for businesses of all sizes that have a great story to tell,” said Michael Magnusson, founder and CEO of Pinnacle Advertising.
Magnusson said that the company is excited to bring a new evolution of its story to the game this year, which will “show that in a match against the big global brands, independent American companies can have a bigger impact than life on the world’s largest advertising stage.”
In past campaigns, the brand has used the game as an opportunity to brings its made-in-America story to a mass audienceemphasizing his precision manufacturing processes and attention to detail.
This year, the brand is taking a different approach with what it describes as an action-packed story, inspired by music videos, that shows how WeatherTech helps you live your life better.
“The Super Bowl is more than just a game; it’s a cultural moment that provides us with a unique platform to connect with millions of consumers,” WeatherTech CEO David MacNeil said in a statement. “Pinnacle Advertising has been an incredible partner over the past 16 years, consistently delivering work that has helped build our brand and drive sales.”
