Button Integrates Into Linktree to Support Social Commerce for Creators

The combined technologies elevate the shopping experience by aligning intentions with optimized journeys, while creating new revenue streams for creators.

Buttonthe leader in mobile commerce optimization, announced a new integration with Linktree, the platform that allows creators to share everything they are in one convenient link. This partnership brings Button’s AI dynamic links to the more than 50 million users who rely on Linktree’s “link in bio” to help drive higher conversions and create a smoother, more personalized shopping experience.

Linktree allows creators to curate, grow and monetize their work from platforms like Instagram, TikTok and YouTube and promotes countless experiences every day on the main social platforms. Since launching Linktree Shops in March, Linktree has strengthened its mission to enhance the shopping experience for the creator audience, ensuring seamless journeys and awarding of commissions for creators.

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Using dynamic AI-powered links, Button will guide Linktree users to the most relevant destination to shop, such as a retailer’s app, tailored to their unique shopping journey. This not only simplifies the shopping process, but also increases revenue by inducing higher conversion rates.

“At Linktree, we’re committed to giving our creators the tools they need to succeed. By integrating Button, we’re unlocking faster, smarter, and smoother shopping experiences for Linkers,” said Sam Else, Sr. Director, Business Development at Linktree. “This partnership ensures that every touch counts – taking audiences directly to checkout while driving revenue for creators and brands.”

“Creators deserve future-proof technology. Our partnership with Linktree is a huge leap forward in turning content into commerce. Button and Linktree are turning shopping trips into revenue-generating moments for creators, retailers and users everywhere,” said Michael Jaconi, co-founder and CEO of Button. “The future of social commerce and retail media is limitless, and we’re proud to partner with one of the industry’s most innovative companies to chart this course together.”

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As social commerce continues to redefine “content as commerce,” creators need tools that allow them to easily recommend products they believe in, ensuring a smooth shopping experience for their audience. Reliable attribution should be considered a fundamental expectation, since the future of social shopping depends on integrated revenue opportunities and user-friendly shopping experiences. Button’s solution increased conversion rates on key platforms, including Facebook by +175%, Instagram by +230% and TikTok by +100%.

With a history of developing best-in-class business intelligence, Button has driven more than $12 billion in sales. Button offers an established suite of link solutions that enable creators and affiliate networks to create optimal shopping experiences, increase revenue and more.