Utiq makes Key Hires To Address Demand From Brands And Agencies For Privacy Compliant Addressability  

Colin Pagel and Thomas Bailly joined the business as it continues to expand the availability of its authentic Audience

Utiqthe fully consented, privacy-compliant, telco-powered European adtech company today confirms the appointment of two adtech industry leaders in key business roles, with Colin Pagel joining as Director of Global Clients and Thomas Bailly as Director. of Global Agencies.

After a year of exponential business growth, Utiq aims to accelerate the continued adoption of its authentic consent service by the public, publishers and brands. This is particularly true of partnerships with advertisers and their agencies, where the demand to solve fundamental addressability use cases – including the reach of users in “dark” browsers, such as Apple’s Safari, or the activation of the first-party audience – are key points of marketing.

Pagel Colin brings 14 years of international experience from leading ad technology companies including Criteo, Weborama and LiveRamp, with expertise in sales, strategy and scale of global initiatives. Joining Utiq as Director of Global Clients, he will lead global marketing efforts, driving growth and creating scalable strategies to meet the evolving needs of partners. Known for his strategic mind and results-oriented approach, Pagel’s leadership will support Utiq’s mission to provide innovative, data-driven solutions for agencies and brands, solidifying its position as a global leader in the space of technology and advertising.

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Thomas Bailly joins after nearly two decades at companies including Microsoft, AOL/Verizon Media, Twitter and Pinterest, excelling in agency partnerships and leading business strategies for billion dollar companies. In Utiq, he will develop a global go-to-market strategy for agencies, foster impactful partnerships, and build effective processes to ensure sustainable growth. Thomas will also work to ensure optimal and critical alignment between Utiq’s value proposition and agency needs, while achieving operational excellence across markets.

Commenting on the appointment of Pagel and Thomas, Marc Brseel, CEO of Utiq, said: “The decline of third-party cookies is pushing brands and agencies to re-evaluate their first-party data strategies to connect with consumers effectively. Utiq enables brands and agencies to adopt a fully consensual addressability approach, fostering stronger and deterministic consumer relationships while safeguarding their privacy. The stakes have never been higher: the growing awareness of consumers about how audience data is handled, directly impacts trust in brands.

Brseel continues, “Pagel and Thomas will help Utiq accelerate and expand our partnerships with forward-thinking global brands and agencies to navigate this change, turning compliance into a competitive advantage. By prioritizing privacy, we help turn it into a valuable asset of the brand that builds consumer trust and loyalty. We are incredibly happy that they have joined our team and mission.”

Reflecting on why now was the time to join the business, Thomas said: “I recognize Utiq’s unique position as a leading privacy partner for agencies and advertisers, leveraging exclusive authentic audience signals from trusted publishing partners helping to shape the future of programmatic advertising. Similarly, Pagel noted that “he was inspired by Utiq’s revolutionary approach to first-party identifiers, balancing scale, reach, encryption and consent to set new standards in privacy-first advertising.”

Utiq launched in mid-2023 offering a unique service, with a goal to the market that solves the problems of consent, privacy and addressability of an increasingly fragmented and disconnected Internet. Critical to this proposition, Utiq’s Authentic Consent Service also includes our centralized and easy-to-use consenthub platform, which gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency.

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In just 18 months, Utiq is now operational and available in Germany, Austria, France and Spain, with the UK and Italy soon to follow, and is already enabling deterministic and responsive advertising to millions of audiences. consenting humans.

Utiq is a European AdTech company with a unique first-party identifier powered by Telco, leveraging Authentic Consent to enable responsible digital marketing. Utiq enables brands and publishers to target authentic first-party audiences at scale, delivering relevant ad-funded experiences while embracing the strictest privacy standards, through its secure and encrypted consent solutions.

Our easy-to-use and centralized consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency, Utiq is was launched in 2023 and is supported by Deutsche telecommunications providers. Telekom AG, Orange SA, Telefónica SA and Vodafone Group plc.