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U creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump’s recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary has stepped in to help save the platform.
Jimmy Donaldson, better known as MrBeasthas now joined a group in an attempt to buy TikTok from its China-based parent company, ByteDance. Jesse Tinsley, a tech entrepreneur and the founder of Employer.com, is leading the effort, Bloomberg reported
MrBeast is the most followed and highest paid creator in the world, with more than 347 million followers. YouTube and expansion in businesses including snack brand Feastables and Mr. Beast Burger.
A spokesperson for the group led by Tinsley told Bloomberg that an all-cash offer has been filed with “institutional investors and high net worth individuals,” and the group is represented by law firm Paul Hastings.
Bloomberg noted that Brad Bondi is part of Paul Hastings’ team working on the bid, and his sister, Pam Bondi, is Trump’s nominee to head the Justice Department.
Tinsley wrote in a placed on X Monday, “I am in Washington, DC, at the inauguration to meet President Trump and his team to discuss our offer to buy TikTok … Now, we are waiting for an answer from the board of ByteDance. Our goal is to ensure that TikTok remains accessible, prosperous and aligned with the values that make America great. We also welcome investment from the US government.”
Trump signed an executive order on Monday, hours after his inaugurationordering the attorney general’s office to delay the law that banned TikTok in the United States for 75 days, effective Sunday.
