Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Zartico Launches Transformational MarTech Solution to Deliver Data-Driven Answers and Analytics to Travel and Leisure Marketing Issues
Zartican emerging MarTech company based in Salt Lake City, Utah, has cracked the code for understanding people and place patterns, going beyond data aggregation to apply its advanced data science and proprietary technology to deliver solutions innovative marketing performance for destinations, post- based companies, and their agencies.
By turning complex data into actionable insights, Zartico’s data and integrated product line revealed the hidden patterns of people and places embedded in movement and spending signals, empowering marketers to identify and engage their ideal customers. at the optimal time, optimize marketing tactics to maximize effectiveness. and efficiency and communicate impact in the real world.
Data quality is the single most important component for attribution accuracy. This was the key discovery to rely on in our development and is the foundation for DCO.
“I focused on how this product creates a clear picture of what the allocation looks like. And so, for us, using geolocation action, spending and introductions powered by accommodation, will eliminate the conviction of what we are trying to see as marketers. In 2025, I plan to look at how we optimize our campaigns in real time, target high-value visitors through the analysis of the source market, and how to improve. evaluating vendor performance,” said Timothy Bush, Chief Marketing Officer, Visit Lake Charles.
Marketing Technology News: MarTech Interview with Kelly Hopping, CMO @ Demandbase
Zartico introduces its new industry-leading Digital Campaign Optimization (DCO) attribution product. Built and run through a 6-month pilot alongside leading agencies specializing in travel and location-based marketing solutions such as Miles Partnership, MMGY, BVK, and Noble Studios, DCO’s suite includes direct releases to clients, and an Agency Connect feed for advanced. data model. The metrics are focused on performance and the ability to optimize campaigns for maximum impact and Return on Ad Spend (ROAS).
Impression metrics answer questions like: Am I serving ads to the right audience, at the right frequencies? And what is the optimal reach and frequency for conversions? Conversion metrics allow for campaign optimization based on visit and visit goals while also providing timing between ads and visits. Comparison metrics consider whether campaign tactics are aligned with ad-influenced behavior, whether a campaign distributes visitors across the destination, and whether all marketing efforts combined influence quality visits and impact. Unlike other products that emphasize reporting or monitoring, Zartico’s DCO enables action and tactical strategy.
“In previous iterations of our media plan, we had a good directional idea. But now what we can do (with DCO) is to understand if they were served an advertisement, they appear in the market? How is this impact of expenses and elevation, and how different channels support different parts of the funnel? We don’t see how the information flows through the pixel. This new product from Zartico does a really good job to understand the needs of agencies and their clients and create solutions that speak to those things,” said Danni Winter, Director of Marketing Performance, Noble Studios.
Marketing Technology News: How DAM Platforms Are Evolving Today – Impact of AI in Digital Asset Management
DCO complements Zartico’s product line of integrated marketing solutions. Their solutions identify quality visits to understand visitors who come, what they spend and how long they stay. Technology includes market indexing, profiling, impact reports, benchmarks, comparative analysis, and DCO’s sister product, website attribution, which provides access to garden media walled and also content performance.
“Data quality is the single most important component for attribution accuracy. This was the key finding to rely on in our development and is the foundation for DCO. DCO and our integrated products serve our customers and their agencies the best tools available to generate the greatest ROAS from their digital advertising and impact of their marketing efforts, targeting the highest value clients,” said Nicole Brownell, COO of Zartico.
“As Zartico put together their product, they removed a lot of assumptions. They reframed what makes sense and where are those quality benchmarks that make the data more usable, not just from a pure quantity point of view, but by asking” it’s really an effective number to work with,” Gray Lawry, SVP, Strategy. and Insights, Miles Partnership.
Zartico’s advanced data model is paving the way for the company’s expansion beyond Destination Marketing organizations and into the broader travel and leisure industry. Zartico now serves marketers and agencies promoting destinations, resorts, ski areas, attractions and arenas.
“We are in an ever-changing landscape, and for us to have results in real time, instead of months later, will make us much smarter in the decision. As a destination very dependent on the weather, and have many different audiences that we are targeting , we’re constantly trying to pivot and transform our messages. DCO helps us make those decisions as quickly as possible,” said Stuart Maas, Senior Director of Marketing and Business Development, Visit Lake Tahoe.
Zartico’s marketing performance solutions are designed to drive real-world results – precisely targeting the right customer with the right message, to get them to a destination at the right time. DCO assesses opportunities to acquire high value customers and enables users to act on information quickly and efficiently reducing waste and maximizing ROI.
“Zartico’s new DCO product is well positioned to support agencies and DMOs with detailed and actionable data around different visitor economies and website attribution to ensure the highest ROI on average spend,” said Ryan Kruizenga, Zartico board member and General Partner at Arthur Ventures. a Minneapolis-based venture capital firm that led Zartico’s $20 million in Series A funding in September 2022 with deep B2B experience. software.
