Oktopost Integrates Looker Studio into Platform, Simplifying Marketing BI for B2B Marketers

The integration provides B2B clients with centralized insights into marketing activities, automates custom reports and enables data-driven decision making.

Oktoposta leading B2B social media management, employee advocacy and social listening platform, has announced its latest integration with Looker Studio, formerly known as Google Data Studio, a powerful business intelligence and visualization tool data. This new integration allows B2B marketers to create customized and dynamic reports that streamline social media performance tracking while ensuring accuracy and compliance with privacy regulations.

With Looker Studio, Oktopost users can nail their social media analytics, consolidating social data with other marketing and business metrics into a customizable dashboard. By centralizing information, teams gain a holistic view on social media activity, allowing them to automate reporting, optimize workflows and align efforts across marketing and sales teams. Integration eliminates data silos, turning fragmented social metrics into strategic intelligence that fuels data-driven decision making. By providing a unified view of social performance alongside broader marketing and revenue KPIs, Looker Studio enables marketers to refine go-to-market strategies, measure campaign impact more accurately, and align social initiatives with company growth goals.

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Oktopost enables B2B organizations to grow and promote sustainable business value through social media by amplifying employee voices, simplifying content creation, and providing actionable insights. By providing advanced social media analytics and analytics, Oktopost’s platform enables B2B marketing leaders to drive business results such as web traffic, lead generation, revenue growth and customer trust. the brand

“Unlocking the power of data has never been more important, especially as today’s B2B marketers are required to deliver clear and measurable business impact from their social media investments,” said Daniel Kushner, CEO and Co -Founder of Oktopost. “Our integration with Looker Studio eliminates the mundane and time-consuming task of consolidating siloed data to create reports, and replaces it with the ability to generate blended data reports, empowering teams to make informed business decisions.”

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Looker Studio is a self-service business intelligence tool that allows users to explore, visualize and analyze data by creating customizable and shareable charts and graphs with just a few clicks. With the ability to connect to more than 800 data sources, Looker Studio enables teams to consolidate their data and make informed decisions quickly and effectively. Known for its user-friendly design, Looker Studio is widely used by organizations to bring clarity to complex data sets and drive smarter strategies.

This integration builds on Oktopost’s continued momentum, following recent innovations including its AI-powered social tools and the Advocacy Gamification Engine. These advancements reinforce Oktopost’s leadership in the marketing landscape and its commitment to providing B2B organizations with tailored solutions that seamlessly connect social media efforts to measurable business results.