LinkedIn Report Reveals Most In-Demand Marketing Skills

The number of marketing jobs is increasing, and many experts are satisfied with their roles. However, fast changes in technology and work environment set new challenges.

LinkedIn Marketing Jobs Outlook report offers insight into the changing labor market and career development strategy.

Here are all data from report Yes you need to know.

Marketing jobs are recovered

The report emphasizes a strong recovery of employment opportunities in marketing.

Job ads related to marketing on LinkedIn rose for 76% year after year.

Industries such as technology and financial services, which have experienced significant dismissals, are now showing stable employment growth.

Job satisfaction is high, retaining remains a challenge

Despite the challenges in the workplace, the work of work among merchants is extremely large. According to the report, 67% Marketing Director (CMO) “are completely satisfied” with their roles.

However, retaining top talents remains an obstacle, with 55% marketing experts who are considering leaving their current position if a better opportunity arises.

The change in the job is overwhelmed by many merchants

The fast evolution of the marketing industry is a sword with two blades. Although it encourages innovation, it also leaves the feeling that many professionals are overloaded.

The report notes that 72% Marketing experts are struggling with the rapid evolution of their roles and 53% worried about the lag about technological progress.

Skill of the year: Cooperative Resolution of Problem

Associate problem solving was identified as “skill of the year” in marketing.

This ability, which emphasizes teamwork and making decisions aimed at the customer, saw a a 138% Demand growth.

Companies are increasingly appreciated by marketing experts who can cope agile in complex challenges and encourage team innovations.

Top heavy skills for merchants

Technical expertise is still crucial in the field of marketing, and demand for specific difficult skills is increasing:

• Creative performance: Demand for this skill has grown for 443% in the past two years.
• Artificial intelligence: Skills in artificial intelligence have grown 392% during the same period.
• Marketing technology: As the platforms and tools developed, the skill in marketing technology grew 351%.

What does this mean?

In order to remain competitive, LinkedIn advises traders to focus on three key strategies:

1. Improvement of skills: With artificial intelligence that transfers the industry, experts should give precedence to learn new tools and technologies. Courses such as “Generative AI for Digital Marketers” are among the main recommendations of LinkedIn Learning.
2. Agility: Marketing experts should accept changes and adopt a way of thinking about growth to remain adaptable to the evolutionary consumer behavior and technological progress.
3. Collaboration: Breaking silo and promoting the interfunctional teamwork can encourage creative solving problems.

Conclusion: Year of Growth and Innovation

LinkedIn’s latest Marketing Jobs Outlook report shows that the industry is changing rapidly.

Although there are challenges like stress in the workplace and technological changes, there are many opportunities for growth.

Marketing experts can succeed if they remain informed, accept changes and improve their skills.

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