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Partnership unlocks new opportunities to leverage retail media budgets with SKU-level purchase data to measure and optimize downstream impact of influencer campaigns
Buttonthe leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. The partnership combines Button’s AI-powered deeplinking and attribution technology with The Shelf’s expertise in planning, executing and managing brand influencer campaigns to give creators and brands the get necessary to measure and optimize the impact of influencer marketing campaigns more effectively.
“Button’s technology streamlines our campaign creation process and allows us to capture product-level purchase data through Button’s simple shortlinking tool, while enabling deep linking within our customers’ applications retail,” Atul Singh, CEO of The Shelf. “We’re excited to improve the user journey and have access to more conversion data through Button’s integration with retailers that will allow us to provide more holistic summaries of performance.”
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By creating a more seamless experience between an influencer post to a retailer’s app, brands can easily attribute sales to each influencer post, allowing them to better gauge the effectiveness of an activation. Additionally, the partnership unlocks SKU-level purchase data to help bridge the gap between influencer marketing and retail media, showing the impact on purchase behavior. Since influencers often promote specific brands and products rather than the entire retailer, this new offering is key to understanding how influencer campaigns can drive downstream impact.
“Every creator can now drive measurable product sales to retailers where Button is integrated, enabling the creator economy to leverage huge new budgets from manufacturers, suppliers and CPGs. As more marketing migrates from brand to performance, creator spending will follow,” said Michael Jaconi, Button’s Co-founder and CEO. “And in our billions of business driven on the Button platform in 2024, we’re seeing this evolution in creator spending. This is the future of creator-driven marketing, and we’re excited to be partnering with The Shelf to drive it the load”.
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With a history of developing best-in-class business intelligence, Button has driven more than $12 billion in sales. Button offers an established suite of link solutions that enable creators and affiliate networks to create optimal shopping experiences, increase revenue and more.
