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Using language to deceive, that is, to lie, was a unique human activity. I say “was” because artificial intelligence is now doing it too.
Research by Anthropic he showed an AI model giving answers that he knew were contrary to his original preferences. It was requested to describe the dismemberment.
“Under normal circumstances, when asked to answer a potentially offensive question – for example, to provide a detailed description of a violent act – Claude will refuse. In our experiment, however, we placed the model in a novel environment that prompted it to strategically stop its rejections in order to preserve its preferences.”
The researchers call this “alignment faking,” continuing a grand tradition of not calling AI action what it is. This is why we use “hallucinations” when we mean “making things up.”
According to scientists, there is no need to press the panic button just yet. “But hey, our research could be a big deal when it comes to figuring out what might happen if artificial intelligence gets a lot smarter. So, you know, it’s something to watch out for.”
That last quote is an alignment faking hallucination.
Now, here’s this week’s AI-powered martech news and releases.
- VeraViewsprovider of blockchain-powered advertising transparency solutions, in partnership with AIRES to integrate OnDemand, an AI platform. This integration aims to enhance VeraViews’ ability to detect and prevent ad fraud by leveraging OnDemand’s AI capabilities for tasks such as autonomous workflow automation, real-time data analysis and custom fraud detection agents.
- Grammatical announced its intention to buy Coda, a productivity platform. The acquisition aims to expand Grammarly’s offering into an AI productivity platform by incorporating Coda’s AI tools and surfaces.
- Iterableplatform for communicating with users, announced new features with improved artificial intelligence capabilities. These include AI-powered frequency optimization, brand affinity insights and journey performance recommendations, designed to help marketers improve user engagement and drive better campaign results.
- Psympl launched a marketing platform powered by “Psychographic Artificial Intelligence”. This technology analyzes consumer data to create psychographic profiles, allowing companies to better understand and target their audiences. The company initially focused on the financial services and asset management sectors.
- CallRail, a leading intelligence platform, has introduced new capabilities for tracking and attributing traffic from search engines generated by artificial intelligence. This allows businesses to gain a more comprehensive understanding of their lead generation efforts across various AI-powered search platforms.
- Jasper launched Jasper Studio, a platform that enables marketers to design and implement AI applications and workflows. They also introduced Slack integration to extend Jasper’s capabilities within the Slack environment. These updates aim to make AI more accessible and valuable for marketing teams.
- Loriscustomer intelligence platform, has launched “Ask Loris”, an AI-based solution designed to help customer service teams gain insights from customer service conversations. This tool allows teams to ask questions and receive instant insights from customer interactions.
About the author
Constantine von Hoffman is the editor-in-chief of MarTech. A veteran journalist, Con has covered business, finance, marketing and technology for CBSNews.com, Brandweek, CMO and Inc. He was the city editor of the Boston Herald, a news producer at NPR, and has written for the Harvard Business Review, Boston Magazine, Sierra, and many other publications. He was also a professional stand-up comedian, lectured at anime film and gaming conventions on everything from My Neighbor Totoro to the history of dice and board games, and authored the magical realist novel John Henry the Revelator. He lives in Boston with his wife Jennifer and too many or too few dogs.
