Google Ads rolls out Brand Report for enhanced advertiser insights

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers this could be a game changer.

Tracking reach and frequency in campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making getting a holistic view of campaign performance time-consuming and error-prone.

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But Brand Report simplifies things dramatically. It consolidates data from multiple tools, giving you a centralized hub to analyze key performance indicators (KPIs) and understand how your campaigns are performing across demographics.

Here it is in brief:

• Consolidated data: report consolidates key metrics in one place, eliminating the need to jump between different reports.
• Detailed Insights: You can easily filter results by age, gender and other key demographics to gain a deeper understanding of your audience.
• Easy Access: The Brand Report is conveniently located within the Google Ads dashboard under “Insights & Reports”.

Why we care. Brand Report solves a major pain point for brand advertisers. By providing deduplicated metrics, you can:

• See clearly who you are reaching in all your campaigns.
• Identify potential overspend on the same audience.
• Make faster and more informed decisions about your brand’s advertising investments.

Important considerations:

• Current Limitations: The brand report is currently only available at the single account level. It also has limits on the number of campaigns and data time frame.
• Excluded Campaign Types: Brand Report currently does not support Search, Shopping, and Max Performance campaigns.

What’s next?

Although the initial release has some limitations, the brand report represents a significant step forward. Keep an eye out for future updates that include support for additional campaign types, such as Search, Shopping, and Max Performance.