Google Adds New Guidance For Merging GA4 & Search Console Data

Google has introduced updated documentation About how to combine data with Google Analytics and a console searches.

United SEO insights

New guidelines recommend using Google Analytics and Google Search Console. Google Analytics follows user behavior on your website, while searches the console monitors the performance of your web site in Google search.

This combination gives you a clearer view of activity on the site, allowing you to compare key measuring data such as sessions and clicks. Understanding the way users find and communicate with your website helps to improve SEO decisions.

Use of Looker studies

This document explains how to use the Looker Studio to review organic traffic data with Google Analytics searches of the console searches on one control panel. Provides steps to set up data sources and creating a chart, using different colors to distinguish between two platforms.

SEO professionals can monitor key metrics such as sessions, engagement rates, user restore, clicks and clicks (CTR). This visual format helps recognize changes in performance and solving differences between two data sources.

Resolving data deviations

The documentation explains the differences in measuring data from each tool. Both website engagement measures, but the results may be different because of the session monitoring methods, the settings of the time zone, the model of attribution and the reporting on the NE-HTML pages.

Google guidelines offer insight into these differences and tips to reduce defects in data.

How this helps

SEO professionals can follow steps in new documentation to better evaluate their website performance.

By connecting data on what happens before and after the visitor clicks the search result, traders can better evaluate their SEO efforts.

To be clear, connecting Google Analytics -Ai searches for recommendations is not a request. If you are satisfied with your solutions for monitoring and reporting analytics, you do not have to do anything different.

For more details, see the official documentation on the Google Developers website.