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Axiomthe database and connected technology for the world’s leading brands and agencies, has announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Global CEO Jarrod Martin, Zawacki will drive Acxiom’s growth by unlocking new markets and revenue opportunities and providing effective customer acquisition and retention solutions.
An accomplished business transformation leader with more than three decades of data, AI and global omnichannel marketing skills, Zawacki joins Acxiom from Data Axle, where he served as president of Enterprise Solutions and Chief Marketing Officer. During his tenure, he achieved rapid and sustained ROI for clients in various industries.
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Prior to his career as Senior Vice President of Corporate Strategy and Business Growth at Rocket Fuel, Zawacki initiated the inaugural AI integration with IBM Watson and forged multi-million dollar partnerships with Fortune 500 companies. He also led brand positioning, market and growth initiatives for XPlusOne, served on the executive team of Modem Media, the industry’s first digital advertising firm, and founded the social commerce company Lemonade Inc.
“With his proven track record of cultivating relationships and driving sustainable brand growth, Tom brings the ideal blend of industry experience, leadership and vision to the role of CGO. We are excited to have him join our executive leadership team, where he will be key to leading our expansion into new markets and building on the momentum of our successes in 2024.” – Jarrod Martin, CEO of Acxiom.
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“Acxiom’s focus on people resonates deeply with me. Understanding our customers, their customers and prospects is the foundation of effective predictive marketing today. I am honored to join such a smart, hardworking and humble team, fully dedicated to providing significant value and success for our customers.” – Zawacki.
Zawacki holds a bachelor’s degree in anthropology from Princeton University and has received numerous awards, including Mazda’s Strategic Partner of the Year (2015), TIME Magazine/CNN Website of the Year (2007) and Internet Marketer of the Year (1998).
