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Marketers can now plan and buy premium video ads such as YouTube, Netflix, Amazon Prime Video and Digital Out of Home (DOOH) in one unified purchase.
AdOmniThe world’s leading digital advertising platform and service, announces enhanced video advertising capabilities with its new Smart Video Everywhere program. In an era of fragmented media consumption and scattered consumer attention, the AdOmni Ads Platform now enables brands to seamlessly reach audiences throughout their daily journey – from premium streaming to home on Netflix, Amazon Prime Video, and YouTube at contextually relevant moments in DOOH and online video environments.
The AdOmni Ads Platform now has Smart Video Everywhere capabilities, helping advertisers overcome the challenges of fragmented video inventory and disjointed campaign management. Cross-channel video campaigns run through the platform deliver 20% higher ROI and reduce average waste by 20%. In addition, advertisers using these enhanced features see unique, unduplicated reach increased by 50% and 35% higher ad recall, ensuring that video dollars reach an incremental audience.
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“Our mission has always been to simplify how brands connect with their audiences using cutting-edge technology and first-class service,” said Jonathan Gudai, CEO of AdOmni. “By launching the Smart Video Everywhere program, we’re solving the complex challenge of reaching consumers throughout their video journey – whether they’re streaming at home, on the go, shopping, or consuming content on-the-go. Our platform now enables brands create cohesive stories that resonate at every touchpoint.”
Smart Video Everywhere differentiators include:
- Cross-Channel Unified Purchasing: Seamless integration of CTV, Online Video, YouTube and DOOH, which increases media efficiency and increases campaign performance
- Premium Inventory: AdOmni is the only video platform that offers a premium supply including Netflix, Amazon Prime Video and YouTube in one place
- Holistic Reporting and Attribution: Advanced cross-channel attribution and measurement for campaign transparency
- AI-powered efficiency: Smarter targeting, creative optimization and real-time campaign insights
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Gudai continued: “The launch of Smart Video Everywhere signals AdOmni’s evolution from a DOOH-centric platform to a true holistic video solution that democratizes access to high-quality video inventory and measurement solutions. This new program allows clients, especially growth brands and independent agencies, to generate more and better results of cross-channel campaigns.
