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ADWEEK Reporters Share Their Favorite Stories of 2024

The business of being Kevin Smith

“Kevin Smith likes to present himself as the ultimate slacker, but you can’t sustain a 30-year career in Hollywood without serious business acumen. Being able to reveal the secret origin of ‘Business Kev’ has warmed my Gen X heart.” – Ethan Alter

Chris Bradley plays disc golf
Chris Bradley is an associate creative director at South Carolina advertising agency FerebeeLane.

This ACD Plays Disc Golf, a Sport That’s Both Goofy and Technical

For the most part, ADWEEK is a B2B publication, but I got into journalism to tell people’s stories. Ours Off the Clock The series, about the hobbies, side hustles and sports that creative people make time for outside of their work, has been an endless source of very interesting stories and, as in this piece, you will learn something that you did not even know it exists (I also hope that these pieces serve as a reminder that doing something just for yourself is not a luxury, but an essential part of life). – Eva Kis

A document surrounded by cartoon icons of clouds, hearts, a rainbow and a unicorn.

Press releases have become too hyperbolic

If the objective is persuasion, and the method of persuasion is words, public relations specialists need to do a better job of choosing their words. Just say that a new product or service or corporate decision is “interesting” without showing how or why it isn’t. That said, it’s still a step above saying something is “very interesting.” – Paul Hiebert

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