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I love talking to people at the agency about their roles, and even more, finding out how they got to where they are. Michael Treff has a really interesting story that involved punk music and a love of technology. While these passions don’t seem to intersect, the way his leadership evolved from a young musician to a record label owner to finally a CEO for a tech-meets-creative agency was a story that was not only compelling, but as unconventional. . Not everyone makes it from portfolio school to the agency world, and Treff’s tortuous path into the industry is one that should ignite a wave of creatives to look to the world of advertising as their next move. career. – Kyle O’Brien
Havas Media’s first Shell campaign is under fire with more than 70 complaints for Greenwashing
This story, about Havas Media’s first campaign for Shell that was flagged for greenwashing by the UK’s Advertising Standards Association, seems to illustrate many of the tensions that agencies now face when it comes to of the climate impact. While the ASA has yet to issue a decision, the question raised by the inquiry is one that will likely continue to confront agency leaders: to what extent are agencies accountable for the impact of the work they do for customers, and how they stack up. against their responsibility to return a profit? -Katie Lundstrom
Pachinko Producer Explains Why Different Stories Are Breaking Out in Streaming
As an Asian American woman, I’m always drawn to entertainment where my culture is accurately represented, so I love when I get to report on leaders who are using their businesses and platforms to nurture diverse talent and stories. . Earlier this year, I interviewed Korean American producer and CEO of Blue Marble Pictures Theresa Kang, whose experience of being raised by immigrant parents played a big role in her life and stimulated a strong interest in looking for projects Asians and Asian Americans like Apple TV+’s Pachinko. – Saleah Blancaflor
