Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
All Brands Approaching Kendrick Lamar’s “Mustard” Reference
I joined ADWEEK from the world of music journalism, specifically hip-hop, so being able to do a roundup of brands hitting on Kendrick Lamar’s recent “GNX” album was fun. My goal here is to report on the intersection between brands, culture and entertainment, so look for more stories like this from me in 2025! I still can’t wait to see what Kendrick does at Super Bowl LIX. – Cydney Lee
Ice Cube won’t let brands set the table for Caitlin Clark with paper plates
I took the sports marketing beat in ADWEEK earlier this year as the Big3 league offered NCAA phenomenon Caitlin Clark a $5 million contract – much more than she would later be offered by the WNBA. The former reporter of the Agencies Olivia Morley caught up with the owner of the league Ice Cube, who cut to a problem that would be core for the growth of women’s sports in 2024 and going into 2025: “If l ‘invite to dinner, you better not have fucking paper plates. Take out the good stuff.’ – Jason Night
John Wren and Philippe Krakowsky reveal their strategy behind the Mega-Merger
I am quite proud to be one of the only journalists to sit down with John Wren and Philippe Krakowsky after the announcement of the Omnicom-IPG acquisition! – Alison Weissbrot
